Bloom Skincare

Brand refresh & campaign strategy for Bloom Skincare

Delivered 20+ launch-ready marketing assets

Client: Bloom Skincare

Led a complete brand refresh and Q4 launch campaign for Bloom Skincare, aligning the company’s visual identity with its rapid TikTok growth ahead of a new serum launch. The engagement covered a strategic brand audit, refreshed identity system, campaign planning, social creative production, email marketing, and a documented handoff process that enabled the internal team to execute future campaigns independently.

Problem

Bloom Skincare had built strong momentum on TikTok, but its branding and marketing assets no longer reflected the maturity of the business. With a new serum line launching during the critical Q4 sales period, inconsistent branding across social media, email, and packaging risked reducing customer trust and campaign performance.

Approach

Conducted a full brand audit to identify inconsistencies, then refreshed the visual identity through refined typography, color palette, and logo improvements. Developed a two-phase Q4 marketing strategy focused on awareness and Black Friday conversions, produced 15 social media creatives, wrote a five-email launch sequence, and delivered reusable templates with documentation for the client’s internal team.

Result

Delivered a complete brand refresh and launch campaign package, including strategy, creative assets, email sequence, and documentation before the Q4 launch timeline. The client received a reusable marketing system that streamlined future campaigns and ensured consistent branding across all customer touchpoints.

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